Nineteenth Century Gender Roles Exposed in The Necklace...

In the early 1900s, men treated women as a piece of property. Once a woman married, the husband owned the woman’s land and money. Most men thought women were so fragile that they could not run their own lives. Women may not have liked it but they were forced to live this way The men were the head of the household and made all the decisions. The representation of The Necklace and The story of an hour represents gender roles as defined by the nineteenth century society guidelines . The The Story of an Hour was set in the late nineteenth century in the home of Louise Mallard.(Kate Chopin).It was written on April 19, 1894,by Kate Chopin. The theme Many also focus on women revolt against conformity, often against gender†¦show more content†¦She was among the first American authors to write truthfully about womens hidden lives, about womens sexuality, and about some of the complexities and contradictions in womens relationships with their husbands.( EmilyToth) According to Per Seyersted , he stated, Kate Chopin broke new ground in American literature. She was the first woman writer in her country to accept passion as a legitimate subject for serious, outspoken fiction. Revolting against tradition and authority; she had an uncompromising honesty and no trace of sensationalism, she undertook to give the unsparing truth about woman’s submerged life.( EmilyToth) She was a pioneer in the treatment of sexuality, of divorce, and of woman’s urge for an existential authenticity. ( EmilyToth) The Guy de Maupassants The Necklacestory was set in the Rue des Martyrs in Paris, France. The theme Mathildes fate; she is a martyr to false values and pride. (Emmert, Scott) According to Joachim Neugroschel she states his tales were marked by objectivity, hig hly controlled style, and sometimes by sheer comedy,usually they were built around simple episodes from everyday life, which revealed the hidden sides of people. (Robert Arnot) His imagination aims to represent the human being as imprisoned in a situation at once insupportable and inevitable.The spell of this grief and trouble exerts such a power upon the writer that he ends storiesShow MoreRelatedRastafarian79520 Words   |  319 PagesJamaican counter- culture that celebrates and sees redemption in Africa and rejects the European values that have oppressed a society. But prior to the advent of popular culture and especially the music recording business in the late twentieth century, its apparatus of cultural formation was controlled fully by the elite who, to a large extent, ran the educational apparatus and the economic system. But much of the country was beginning to question in earnest the structure of colonial society

Ethical Behavior And Morality Are Fluid - 847 Words

Ethical behavior and morality are fluid. As a community evolves to incorporate new comers and adapt to events around them, the perception of right and wrong changes and a new standard of behavior is accepted to integrate the new points of view and conduct of the community members. Some people may see this as an erosion of the core values of the community, however, often those changes strengthen the bonds that hold the community together by expanding their awareness of the wider world and increasing their understanding of the issues of the day. Over time ethical issues will arise that bring into question the actions or thought patterns of a group of people. Even within a community, people will judge those action based on their own preconceived notions of propriety and community accepted standards of behavior. As a business enter a new area, it is important â€Å"to develop ethical issue awareness; that is, to learn to identify which stakeholder issues contain an ethical component .† (Ferrell, Fraedrich, Ferrell, 2014, p. 85, paragraph 2). However, the management team most also create awareness of local common business practices and behavior that can go counter to established or legally mandated standards of behavior in the company’s home country, e. g., Foreign Corrupt Practices Act. With that said, it is important to point out that â€Å"only people can have responsibilities. A corporation is an artificial person and in this sense may have artificial responsibilities, butShow MoreRelatedThe Ethics Of An Ethical Leader822 Words   |  4 Pagesbeing, and roles in society influence morality by right and wrong, good and evil, or just and unjust actions. As a human relationship, leadership hallmarks power, influence, vision, obligation, and responsibility (Ciulla, 2003). These attributes can undermine or contribute to the success of the ethical and effective leader in education. Power is defined as the capability or ability to direct or influence the behavior of others, or the course of events. Ethical leaders consciously utilize the powerRead MoreMorality And Morality : Principles Concerning The Distinction Between Right And Wrong Or Good And Bad Behavior Essay919 Words   |  4 PagesMorality – principles concerning the distinction between right and wrong or good and bad behavior. A particular system of values and principles of conduct, especially one held by a specified person or society. The extent to which an action is right or wrong. We have beliefs about right and wrong. Despite different cultures, morals come from natural human emotions. Morality has become a difficult issue in the world today. It seems that morality is driven by religion. 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What makes it truly great is raising the ethical question of human morality and essence, the experimental use of a fictional language, and it’s musical theme. The type of language a book uses is essential, and Burgess’ take on language is unequivocally unique and artistic. In the introduction of the book,Read More`` Erdogan, Putin, And Strongmen Ties That Bind904 Words   |  4 Pagesquestions like a constructivist: what does abstract terms and definitions mean, why do human beings behave in certain ways, how do these constructed definitions contribute to why certain social phenomena occur, and do constructivists have a certain ethical standpoint or are they prone to be in conflict of the definition of ethics because it is a constructed term? 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Many individuals take into account socially established normalities and expectations when examining their own behavior. However, I find my ideals to be tied to Jean Paul Sartre’s existential views which assert that ethical behavior should be rooted in one’s personal ration ­alizations and a person’s actions should reflect free agency. Existentialism is a theory that stresses choiceRead MoreThe Morality of Euthanasia Essay1414 Words   |  6 PagesThe Morality of Euthanasia Technology has brought about drastic changes in the morality of today’s society. One organization it has greatly effected is the medical field. Few would argue with the fact that medical technology has greatly improved the quality of life. However, with doctors and other health care workers having the authority to contribute to both the patients’ well-being and inevitable death, society believes there should be limits to best serve the patient’s wishes. TheRead MoreConfucius, Aristotle, Aquinas, And Erasmus1713 Words   |  7 Pagesinstitutions and traditions, he returned home and opened a school that combined both his goals of government service and teaching. Confucius believed that government officials needed to be highly educated and prepared to be ethical and benevolent leaders. The purpose of education was â€Å"an ethical theory intended to guide people on the way, or the path, to leading the benevolent – the good – life by doing what is right† (Gutek, 2011, p. 14). â€Å"His philosophy is tao, the Way, which means the road to take, a guideRead MoreWwii And The Civil Rights Movement2249 Words   |  9 Pagesand consequences had a moral level that would defined what justice, morality and culture was. These fluid concepts ended up spurring real evolution in all aspects of life for each member in an increasingly global culture each generation. 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Cadbury Free Essays

string(37) " coherent their motivational drives\." Chocolate Consumers Feeling Guilty For The Wrong Reasons†¦ STUDENT NAME: SANA SHROFF STUDENT ID NUMBER: 4069231 Table of Contents i. Introduction ii. Summary iii. We will write a custom essay sample on Cadbury or any similar topic only for you Order Now Objectives of research iv. Marketing and self-concept v. Motivational strategies vi. Cadbury and its decisions vii. Conclusions viii. Recommendations ix. references Introduction Cadbury has been upgrading its manufacturing facility in Australia since 2001 and has become one of the most popular confectionery brands and flavours in the world. Cadbury has a total of fifty per cent market share in the confectionary market, selling 50 % of the top 20 selling chocolate singles in the world. Cadbury is a market-oriented company, therefore its success relies on satisfying the needs and wants of its consumers. It is able to do so by constantly listening to its consumers and its ability of getting adapted to the constant changes in the environment. In response to these changes, Cadbury seeks to create new products, improve on its existing core brands and browse new ways to add value to those brands. SUMMARY The given case study recognizes the unethical practices used by Cadbury using palm oil instead of cocoa butter in one of their products to cut down on their expenses. This activity of Cadbury therefore left its consumers and other environmental organisations (WWF) attacked. It tried to gain back their consumers trust by their high profile announcements of using the fairtrade logo very shortly for the Dairy Milk Brand in key global markets. Due to the negative response of customers, Cadbury decided to get back to its Cocoa-Butter only formulae and apologized for non-environmental friendly decision made by them. This report illustrates that with corporate governance, ethical behaviour is an integral part of every business (referring to Cadbury in this case). It outlines the key features of the case study and majors out in the marketing/advertising aspect of Cadbury. It also outlines the relevance of self-concept to marketing and the connection between motivational strategies and consumer behaviour, with a brief conclusion on the case and separate recommendations for Cadbury. Unethical behaviour and lack of Corporate Social Responsibility may damage a firm’s reputation and make it less appealing to its stakeholders, whereas on the other hand, ethical behaviour and efficient corporate social responsibility can bring significant benefits to a business. OBJECTIVES OF RESEARCH Chocoholics: * NZ confectionery market including seasonal products: $490m * NZ chocolate market including seasonal products: $315m * NZ block chocolate market: $100m * NZ Easter egg market: $28m Source: Cadbury Chocolate is believed to be a stress buster , energizing brainwaves and decreasing your stress level because it contains ingredients that cause the brain to release endorphins(chemicals that make people feel better) serotonin(anti-depressant). This is why people hog on chocolates or other sweets when they are angry or depressed. Chocolates therefore act a relaxing notion beneficial to your health. Research shows that the use of chocolates is on the rise global production of cocoa climbing up to 2% each year, reaching approximately 3 million tonnes. An anarchistic study by psychology professor Paul Rozin discovered that chocolates are eaten because of its taste. People eat chocolates because of its taste and its flavour. The activation your body gets every time you eat a chocolate provides feeling to your taste buds makes you come back for it again and again. Marketing Self-Concept†¦ The principal marketing goal for large business organisations is to focus on the most profitable opportunities in global markets in their own product category and can take the form of quality or quantity or a mix of both. There is a simple logic behind gaining profit with value-by adapting the discernibility and volume in the global market, a business is at its best to provide its consumer with quality products accompanied by the best value for money. Another marketing aim is to provide innovation in products along with quality and price which will therefore help increase the volume of sales and market share. Innovation is an approach of being unique and different, an approach that every firm aims by developing their methods of conducting a business. This approach helps firms to stay ahead of the competition. It can be fulfilled by identifying the new opportunities, adapting to the new changes in the environment, assessing the market research information and eventually allocating resources to commercialise on those opportunities. A firm that can easily adapt itself to the changing business environment and the constant changes in its consumers’ perceptions, needs, wants and interests will be able to satisfy its consumers accurately with the most innovative products. The advancement of Cadbury’s Yowie in autralia elucidates these marketing strategies and provides a link between marketing and self-concept. This self-innovation by Cadbury has proven to be a successful product in children’s confectionery market in Australia. It even got voted as the best new confectionery product in the world in 1997 by the world’s grocery press. Yowie is a value for money, awakening and attracting chocolate product relating to a significant cause-the environment. This is how it exemplifies the innovation process from Cadbury of adding more value to a product in a socially fascinating way. This is how Cadbury has built its self-concept by providing its consumers with the benefits that they desire. Self-concept is significant for the study of consumer behaviour because most of the purchases made by the consumers are directly inclined by the image a particular firm has made of it. Marketers need to evaluate this approach of self-concept which will lead them to the development of more effective marketing programs. Compliance and consistency play an important role in establishing strong relations between self-concept, image of the firm and the final buying behaviour. Appropriate research, analysis and evaluation of the factors affecting the self-concept and their effects on consumer purchasing behaviour will provide more effective market strategic planning. Motivational Strategies The research done for this project shows that consumers do not evaluate the products very accurately precisely which therefore makes it difficult for marketers to coherent their motivational drives. You read "Cadbury" in category "Papers" Consumer buying behaviour depends vastly on the exchange between the inner self and outer urge. Decisions made in the market are influenced by moral values, social relationships, cultural adherence environmental conditions. We will now extend the list of ways for promotional strategies. there are various strategies used to attract consumers towards the brand and its products. Every consumer segment has its own individual motivation behind buying a particular product. The marketers therefore need to identify and isolate those strategies and perform their promotional activities. This makes it easier to target products and advertising in a more meaningful way to increase consumption. Referring to the given case, the food managers have also paid attention to two types of strategies to resolve motivational conflicts: * Maslow’s Hierarchy Of Needs * McGuire’s Psychological Motivations. These requirements play a significant role in predominance of consumer behaviour. Motivational conflict is an approach that deals with the colliding motivational drives of the consumers. Therefore here the product is used as a solution to such collision of drives. Maslow’s strategy has already been briefly examined in the given case, therefore we skip to McGuire’s Psychological Motivations. It is a classification system that organizes theories of motives into 16 categories which helps marketers to detach motives likely to be involved in various consumption situations. THE DIVISIONS OF CATEGORIES ARE: * Cognitive Preservation Motives: Identifies whether the brand has been performing well consistently. a. Need for Consistency b. Need for Attribution c. Need to categorize d. Need for objectification * Cognitive Growth Motives Includes self-control, variety, and difference of products and achievement of desires. a. Need for Autonomy b. Need for Stimulation c. Teleological Need d. Utilitarian Need * Affective Preservation Motives To reduce stress, express self-identity to others, protection of ego and need of reward. a. Need for Tension Reduction b. Need for Expression c. Need for Ego Defence d. Need for Reinforcement * Affective Growth Motives To increase self-esteem and develop mutually satisfying relationships with others. a. Need for Assertion b. Need for Affiliation c. Need for Identification d. Need for Modelling. According to McGuire ,these divisions would help to resolve the motivational conflicts of consumer buying a Cadbury. Cadbury and its Decisions†¦ Eventually, coming to one of the major hurdles of the case study i. e. , Cadbury using palm oil in its dairy milk product. Cadbury being a large family-owned business is the giant of New Zealand chocolate manufacturing and the 4th largest confectionery business in the world. Therefor it becomes the first of all brands to catch the attention of the general public. Consumers not only have high expectations out of Cadbury but they even enjoy Cadbury’s nature of reciprocating focus mainly on its consumers. But due to the flash of the palm oil incident, customers stopped buying chocolates in droves and The company lost its title of â€Å"New Zealand’s most trusted brand. Cadbury taking the decision of trimming its chocolate block sizes by 50g and replacing the expensive ingredient called cocoa butter by the environmentally perplexed and tremendously cheap PALM OIL as a cost cutting strategy which was aspired to be a smart response to the on-going global recession but foolishly turned out to be a public relations hazard. As for the very first time, Cadbury did not target its consumers in this decision-making process and focused only on their own costs and profit, not its effectiveness. Palm oil is a pugnacious constituent and is one of the principal reasons for global warming and accelerated habitat extermination leading to the deaths of orange-tans in vast numbers and is also considered to be the â€Å"single biggest threat for the survival of orang-utans in the wild†. Abundant amount of the oil comes from the land where existing rainforests have been lacerated and conflagrated just to make way for Palm oil plantations. Consumers got even more excited on Cadbury’s use of palm oil even though there are so many manufacturers out there using palm oil in their products because they had blind trust over Cadbury, it inheriting its brand loyalty since so many years and suddenly they hear in the news next morning that the market leader of the confectionery industry †¦having the largest market share of all†¦the role model for all beginner manufacturers has set the wrong example and followed a non-eco-friendly practice of using palm oil instead of its traditional cocoa butter just to cut down on its raw materials expenditure. This is why Cadbury lost its consumer loyalty all of a sudden. Conclusion Cadbury finally lost against consumer pressure and announced that it has decided to go back to cocoa butter instead of the environmentally harmful palm oil. Cadbury New Zealand managing director Matthew Oldham said he was â€Å"really sorry† and that the decision was in direct response to consumer feedback, including hundreds of letters and emails. Therefore proving that Cadbury can never let down its consumers to make profit and that it is surely a market-oriented firm. Members of the nearly 3500-strong Facebook group ‘Take palm oil out of Cadbury chocolate bars’ were jubilant at this news. Auckland Zoo director Jonathan Wilcken also congratulated Cadbury on their decision. Recommendations Cadbury needs to have more diversity in its product portfolio and use its profits in the needed areas of the business, for example-R;D, rather than depending only on its confectionery and beverage market. According to today’s lifestyle, due to rising obesity, more than half of the world has become diet conscious and is obsessed with healthy food and calories counting. Thus this is a threat for Cadbury affecting the demand for its existing core brands. New markets are an opportunity for Cadbury. In countries like China and India, where population is reaching the peak giving rise to consumer wealth and spending power, demand for confectionery products will also increase. REFERENCES * INTERNET * ARTICLES * NEWPAPERS * Peter Stimpson and Alastair Farquharson Cambridge International AS and A Level second edition. * Cambridge international IG business Coursebook. How to cite Cadbury, Papers Cadbury Free Essays ANALYSIS ON CADBURY’S CORPORATE COMMUNICATION PRACTICE 1. 0Introduction The Cadbury story is a fascinating study of industrial and social development, covering well over a century and a half. It shows how a small family business developed into an international company combining the most sophisticated technology with the highest standards of quality, technical skills and innovation. We will write a custom essay sample on Cadbury or any similar topic only for you Order Now (http://www. studymode. com/essays/Cadbury-527696. html) 2. 0Company Overview The Cadbury’s company began life in a modest grocer’s in the UK in the 1820s by Quaker, John Cadbury. The most popular item that he sold was cocoa, which made Mr Cadbury make chocolate. The success of this enterprise led John Cadbury and brother, called Benjamin, to form the Cadbury Brothers business, and in the 1850s they were awarded a Royal Warrant as producers for Queen Victoria, an accolade that the company still holds for the monarchy today. John Cadbury’s sons Richard and George took over the company in the 1860s, and five years later introduced a new way of pressing cocoa butter to form the essence of cocoa. They introduced a variety of different chocolates and began, for the first time to sell assortments in boxes that had attractive designs and pictures depicted on them. In 1905, the now iconic Cadbury’s Dairy Milk was launched, which is now the company’s flagship product. (http://www. blurtit. com/q4118850. html) 3. 0Mission and vision statement (http://www. studymode. com/essays/Cadbury-Schweppes-Versus-Coke-1151857. html) Company Background: Mission Statement: Our Core Purpose is: Working together to create brands people love. Vision Statement: Cadbury Schweppes is committed to growing responsibly. We believe responsible business comes from listening and learning, and having in place a clear CSR vision and strategy. It also comes from having the processes and systems to follow through and an embedded commitment to living our values. 4. 0Core Values Values: ? Clear Objectives ? Responsibility ? Openness and Integrity ? Quality ? Committed People ? Competitive Ability Simple Organisation ? Taking Advantage of Change These values are summarised in the behaviours they engender in our colleagues namely: ? Accountability ? Aggressiveness ? Adaptability 5. 0Logo 6. 0Colours The renowned name ‘Cadbury’ and symbolic purple are manifestation of high-quality sweetmeat according to mindset of the consumers. 7. 0Corporate communication based on type of stakeholders There are two types of -internal Employee engagement -external Website Broc ures Promo 8. 0Recognition 9. 0Crisis How to cite Cadbury, Papers

It Is Okay to Pretend free essay sample

Annejelica Joyce Tan Pretending is okay Life is full of choices, full of situations. Where sometimes all our way to run away is by pretending. Pretending is one way of escaping. People tend to pretend when they are trapped in two situation and they need to pretend to escape. Pretending is also one way not to hurt people. For example: there are instances that in a family that the father does not love her wife anymore. But they have their children and he wants to remain with his family because of his obligation as a father so what will happen is that he will pretend as if he is still in love with her wife. will writing service hastings In some point it is wrong but all he wants is his children will grow up with a complete family and he does not want to break his family. With this there is a big chance that by pretending there will be a possibility that he will fall in love again with his wife. We will write a custom essay sample on It Is Okay to Pretend or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yes he is wrong, he is being stupid but because he loves his children all he what is to save his family and he sacrifice his happiness just to continue his family and try his best to communicate well with his wife and try if their relationship can prolong. In the second scenario, you saw a man being stabbed by a snatcher and you want to help the person but because of your fear you pretend that you do not see the crime and when the snatcher run away and the guy died the policeman ask you if you know what happened in the said crime but you denied. You denied so meaning to say you pretend! You pretend that as if nothing happened. But why? Why he needs to pretend if he can say the truth. Simply because you do not what to be involve with the scene because you are afraid that the snatcher might come after you. In this kind of situation you are only thinking of your own safety. It is better to take your mouth shut than sacrificing your life. Pretending is okay especially if it’s for your own good and good of others. Sometimes in friendship, you have a friend and there is one attitude that you do not want to her. Meaning to say there is a problem but you that your friend will be angry you will say that problem. Here you have no choice but to pretend as if nothing is wrong because you do not want to hurt the feelings of your friend. The most painful part is that she might ignore you and would not listen to your side. Also there is a scenario that you are not in place to speak out. For instance, you have your best friend and she has a boyfriend. You found out that her boy friend is lying to her. Here you do not have the right to tell what you know because you are out of their lives. Even you want to tell to your friend you cannot tell because you not in the position to speak out. You would not know what will be the reaction of your best friend if you tell her what you know. And some situation you will be the one who will be like the dark angel. Instead of she will believe in you she will probably ignore your presence and would not listen to you. In this point you will think of your relationship with your best friend. And you would not mind what happen and just ignore what just happened. And you will just let your best friend figure out by herself. Sometimes telling the truth will hurt others people feeling. And you do not want that to happen. Sometimes people are force to pretend because they want to belong in a group. In reality especially in high school for you to have a group sometimes you choose to pretend and be like them. You forgot that you have your own personality because all you think is to belong with them. Sometimes pretending is a way to give lesson or to test a person. Pretending is also a way to let the people know what you feel. This situation happens in a family. Some parents pretend that they are angry to their children to make a lesson or to teach their children a lesson. They pretend as if they are teenager that they want you to follow what they want you to do. Also, why people tend to pretend that they are sick or something happen to them? They pretend because they know that this is the only way for them to be distinguished and notice. This people seek for attention. Pretending here is not bad because this is just one of their ways. It is okay to pretend especially when you know you it is for the own good and you think of others feeling. In some point people really do not think if it’s right or wrong instead they are more focus on the situation and effect of their action. Relationship is more important to them. Relationship with their friends, family and in the society. They can pretend for the sake of relationship. Sometimes you do not have choice but to pretend or else you might take your life in dangerous. Pretending is okay especially if you are just thinking of yourself and others. Pretending helps people to be recognized in their society. Pretending hides the true feeling of a person. And I think most of the people really pretend. And nothing wrongs with it.