Essay on the Epic Poem, Beowulf - Beowulf is Certainly an Epic :: Epic of Beowulf Essays

Beowulf is an Epic The early English epic Beowulf is filled with a marvelous hero, ghastly villains , far off lands , and deeds of great valor. These are some of the reasons why Beowulf is a great example of an early English epic. Beowulf is an epic because it has action that consists of deeds of great valor , the setting of Beowulf is in vast scope covering great lands and far off places , and the hero of the story , Beowulf , is of imposing stature of international and international importance. One reason that Beowulf is an epic is because the action consists of deeds of great valor. Beowulf told a story of when he killed nine sea-beasts with his sword. He also said," I returned from a fight when I destroyed five a family of giants ," which proves the great strength that Beowulf had. When Beowulf talked about going to fight Grendel , he denied himself the use of a sword because he wanted a fair hand-to-hand fight with Grendel. When one of Hroathgars' coast guards set eyes upon Beowulf he said ,"I have never set eyes on a more noble man , you are no mere retainer." Although the action in Beowulf consists of great deeds , the setting of the story is vast scope covering great lands and far off places. Beowulf said that his father was favored far and wide because he was a very noble lord. "The swift current , the surging water carried me to the far off Land of the Lapps ," said Beowulf as he told a story to one of Hroathgars' retainers. When Beowulf talked of where Grendel lived he said ,"These two live in a little known country with wolf-slopes , windswept headlands where a mountain stream plunges." The protagonist of Beowulf , Beowulf , is a figure of national and international importance with great historical and legendary significance. "Then he who feared no man , the proud leader of the Geats," said the author about Beowulf before he went to seek Grendel. Another example the narrator uses to show the importance of Beowulf is ,"Truly , the leader of the Geats fervently

Operations Management assignment Essay

Supply chain management is the coordination of the processes and functions within a business, adopted by most companies in the UK in the late 1990’s. It deals with the internal and external factors that, when dealt with correctly and systematically, can determine a businesses success or failure. A supply chain is the network of activities that delivers a finished product service to the customer. By definition, supply chain management (SCM) is â€Å"the management of the flows of materials from suppliers to customers in order to reduce overall cost and increase responsiveness to the customers† (Reid & Sanders). SCM entails the co-ordination of the movement of good through the supply chain from suppliers to manufacturers to distributors to the final customer. The main aim of SCM is to maximise the efficiency of any given process being carried out by a company; by doing this it is allowing them to try to cut their costs and hopefully keep satisfying their customers’ needs, while at the same time maintaining their competitive position within their market. Supply chain management is seen as more of an â€Å"open system† in contrast to the traditional system used by the majority of companies just 20 years ago. The new â€Å"open system† allows room for change which is greatly needed with the current financial instability of the economy. SCM has evolved over the years and has moulded to suit the ever changing economy. First adopted by the Japanese, in the form of Geba Kai (A meeting of the minds), the now commonly found process is used by a vast amount of companies in the UK. Nowadays, SCM within a business is responsible for a product from when it’s in its raw state to when it’s a finished product, ready for consumption by customers. The chain management that Comfort Company PLC currently uses is a very traditional system, otherwise known as a â€Å"closed system†. This type of management system isolates itself from the other components in the supply chain and therefore only has communication flowing through the companies own system, this is a negative attribute as it prevents the company from getting important and influential information about the state of the other links in their supply chain. When the dynamics of change happened, it forced the breakthrough of a new approach, the â€Å"open system†. The â€Å"open system† made companies a lot more open to operational change and as a result of this it made several managers, whose companies used the closed, more traditional system, view the new approach as a loss of power; this consequently made a lot of companies resist against the change. The new and more flexible â€Å"open system† was adopted firstly by the Japanese in the form of â€Å"Geba Kai†, they were closely flowed by the British who quickly followed them in adopting it. There are still some nations that, even now, rigidly stick to their old ways and use the â€Å"closed system†, two examples of these nations are the Americans and the Germans. Along with the list of positives the company will gain by changing from a traditional chain system to a more formal supply chain management (SCM) system, there are also a few strategic reasons why a company should change to the newer system, reasons that will help them to stay on par with the other business’ within their industry and within the whole business sector. One of these reasons is globalisation. As stated in â€Å"Operations management: Along the supply chain†, Two thirds of today’s businesses operate globally through global markets, global operations, global financing, and global supply chains†. Globalisation means that British companies, such as Comfort Company PLC are going to have to be prepared to compete in markets that are foreign to them and also have foreign competition within their own domestic markets. Companies that adopt, or have already adopted, a formal supply chain management system will have an advantage upon those who havenâ€⠄¢t and will be able to benefit from globalisation. There are many benefits a company would gain from introducing a formal supply chain management system, all fulfilling the wish to supply the customer with good quality products that â€Å"Comfort Company plc† posses, while at the same time giving them an opportunity to maximise their customer satisfaction, manage their supply chain effectively and allow flexibility to their supply chain. By maximising customer satisfaction, â€Å"Comfort Company plc† could asses how well they are meeting their customers needs, while at the same receiving an indication of how well the business is doing in comparison with their competition; both in their market and foreign markets. Having a flexible supply chain would mean that the company would be able to react to change in demand quickly to ensure that they level the demand to their output, this would save them a lot of time, waste and resources if a freak change in demand was to happen. If â€Å"Comfort company plc† did not adopt the formal supply chain management system they would be at risk of loosing a lot of money if an unforeseeable change was to happen, this would give them a disadvantage upon the competition and would lower their competitive advantage. Effective management of a supply chain could open up opportunities for â€Å"Comfort Company plc† to improve many aspects of their production, and potentially save themselves a lot of money. By identifying the unnecessary waste along the supply chain, â€Å"Comfort Company plc† could make the process an easier, cheaper and quicker one for themselves and other links in their supply chain; this would make the chain more productive, co nsequently making the finished product â€Å"better value†. One of the main advantages of a formal supply chain management system, and an excellent attribute a company can have, is an advantage upon your competitors. Defined, competitive advantage is â€Å"an advantage over competition gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices†(Tutor2u.net, 2011). The type of competitive advantages a company such as â€Å"Comfort Company plc† would achieve from a formal SCM system are advantages such as lower costs and operational flexibility. As there are numerous ways of gaining a competitive advantage, the company in question needs to do some research into their market to see how it could be done, they could research the ways in which their successful competition operate and try to adopt some of their approaches. A good example of a company using its formal SCM system to achieve a good competitive advantage is Dell Computer Corporation. â€Å"Quick delivery of customised computers at prices 10-15 percent lower than the industry standard is Dell’s competitive advantage. A customised Dell computer can be en route to the customer within thirty-six hours. This quick response allows Dell to reduce its inventory level to approximately thirteen days of supply. Dell achieves this in part through its warehousing plan. Most of the components Dell uses are warehoused within fifteen minute travel time to an assembly point. Dell does not order components at its Austin, Texas, facility; instead, suppliers restock warehouses as needed, and Dell is only billed for items only after they are shipped. The result is better value for the customer† (Reid & Sanders). There are a few ways â€Å"Comfort Company plc† can gain competitive advantage within their market, such as using tools like business to business (B2B) e-commerce, or adopting one of Dells results gaining approaches and making sure that there components and raw materials for making the products are located a short travel time away from the place of assembly. Being situated on the Crewe Gates industrial park, where many other businesses, some similar to â€Å"Comfort Company plc† no doubt, are situated, there’s sure to be some way that they could find a supplier closer. If this was to succeed they could create a good, strong relationship with the suppliers and build a barrier of trust and communication, this would be a perfect scenario to ensure the links in the supply chain are strong, as the supply chain is â€Å"only as weak and its weakest link† and vice versa. A business to business (B2B) e-commerce is when companies sell to other business, it is the largest segment of e-commerce. If â€Å"Comfort Company plc† were to use business to business (B2B) e-commerce, they could gain potential benefits such as: †¢Lower procurement administrative costs, †¢Better quality because if increased cooperation of between buyers and sellers, especially during the product design and development, †¢Low-cost access to global suppliers, †¢Lower inventory investment due to price transparency and reduced response times (R. Dan Reid, Nada R. Sanders) The reasons/advantages stated above for changing from a traditional chain system to a formal supply chain management system are in fact more than just small advantages â€Å"Comfort Company plc† could gain, but necessary changed that need to be made if they want to survive the current economical crisis and still have customers/revenue at the end of it. With globalisation growing and the need to satisfy the customers becoming more apparent and diverse, the formal supply chain management system is a necessary system that every business, no matter how small or large, should put into place. The formal SCM system will allow â€Å"Comfort Company plc† to integrate their information systems with their suppliers and customers in an effort to meet their goals and objective while still at the same time doing this in a cost-saving way. With every new system brought into a company, there is the risk of it creating a few problems within the company; this makes the need of a contingency plan much higher. There are a few risks that come along with implementing such a big change to a business so set in its ways like â€Å"Comfort Company plc†, a main one being the possible lack of cooperation from the workforce or managers. When change happens in a workplace the employees can feel threatened and scared and will sometimes rebel against the new change, this could be avoided if the company took a few simple procedures to ensure the workforce are happy with the new system. They should tell the workforce about the new operational plan and get their feedback on it, this will make them feel involved in the change and will hopefully make them feel less alienated. Also, they should sit them down and explain the needs of introducing a formal supply chain management system into the company, and the benefits it would gain by doing so, if they feel it would be benefiting the company, they should feel happier about the change going on. Furthermore, if both of the steps are carried out correctly, it could make them more motivated towards their job as they will feel involved in the company and will hopefully want it to succeed. Another risk of the formal supply chain management system is the potential loss of jobs within the company; this will be because some members of staff will not be needed as a go between for information between suppliers and so on. The redundancies in the company could possibly cause bad feeling between the workforce and the new system and could de-motivate them, possibly leading to a decrease in the effort put in by the workforce; this could potentially lead to a product being of a lower quality. Also, the possible redundancies made will be a negative factor for the economy as there will be a few more unemployed people in the country; this is one of the only major downfalls of the introduction of the formal SCM system. However, there may be members of staff who are close to retirement and could benefit from voluntary redundancy and the benefits that go with it. A negative of that would be that â€Å"Comfort Company plc† may loose some of their staff with the most experience and expertise, potentially making them train up current members of staff to the same quality as the members of staff who left. However, the operations management team at â€Å"Comfort Company plc† will have to put contingency plans in place that cover all of the possible risks, and ways to reduce the risks from happening. There are many needs of introducing a formal supply chain management system into â€Å"Comfort Company plc†, and many advantages it would gain by doing so. While there are also some risks involved, the advantages and needs outweigh them massively as they could potentially provide â€Å"Comfort Company plc† with a competitive advantage, while at the same time reducing their costs and use of resources. Like the traditional chain system currently adopted by â€Å"Comfort Company plc†, the new, more up to date formal supply chain management system will fulfil their wish to supply the customer with good quality products while at the same time saving them resources and money, making them more profitable. The introduction of a formal supply chain management (SCM) system is necessary and â€Å"Comfort Company plc† should definitely strongly consider it. References: †¢Operations Management: An integrated approach (2007) (3rd edition) R. Dan Reid, Nada R. Sanders. Pages 16, 98-105 †¢Operations Management: Along the supply chain (6h edition) Russell & Taylor. Page 9. †¢Tutur2u.net (2011) Competitive advantage (WWW) Available from: http://tutor2u.net/business/strategy/competitive_advantage.htm

Design And Operation Of Manufacturing And Supply - 1593 Words

In today’s economic and industrial environment, a systems approach to the design and operation of manufacturing and supply is more important than ever.† Do you agree with this statement, and why? When a great idea is created, starting up the business isn’t as easy as buying some real-estate, hiring some people, and telling them what to do. A systems approach to how the company is going to be designed and operated must be created and constantly reanalyzed. A system is a design that takes in inputs and produces outputs. To create a system, the first situation needs to be looked at and a purpose or nature must be identified. Next, a list of everything that will be going into the pizza restaurant must be created and labeled as inputs.†¦show more content†¦I believe that in todays economical and industrial environment, a systems approach is increasingly important. A working system can help a company run smoothly and efficiently. An example of a successful system is Walmart and their renowned supply chain system. A failed system is the reaction to the Katrina disaster management which is still having a lasting effect along the Gulf coast. Today, Walmart is a superstore empire with 11500 retail units in 28 counties and employs 2.3 million workers. To reach this success, Walmart has mastered their supply chain management strategy and system that has allowed them to cut costs and allow consumers to save money. One technique that Walmart uses is to have fewer links in the supply chain. Walmart started working directly with the manufactures to save money and be able to have more control over its supply chain. They used a method called Vendor Managed Inventory which made manufactures responsible for managing Walmart’s orders and keeping them in stock from them inside Walmart’s warehouse. [2] Walmart only sought out strategic vendor partnerships. Walmart would only buy from suppliers who had the best price and were in a position to meet demand. They then negotiated lower prices by offering to order from them long term and to make high volume purchases. Walmart then created communication and relationshi p networks with the suppliers which allowedShow MoreRelatedBus 430 Assignment 2: Inventory Management1369 Words   |  6 PagesAssignment 2: Inventory Management Due Week 8 and worth 300 points Research two (2) manufacturing or two (2) service companies that manage inventory and complete this assignment. Write a six to eight (6-8) page paper in which you: 1. Determine the types of inventories these companies currently manage and describe their essential inventory characteristics. 2. Analyze how each of their goods and service design concepts are integrated. 3. 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This paper will present a complete production plan for two of the Riordan Manufacturing Inc. locations: Hangzhou, China and Pontiac,Read MoreProduction Plan for Riordan Manufacturing1451 Words   |  6 PagesProduction Plan for Riordan Manufacturingr University of Phoenix OPS/GM 571: International Operations Management September 14, 2010 Production Plan for Riordan Manufacturing Riorden Manufacturing Incorporated is a global plastic manufacturing company that employs 550 people with annual earnings of $46 million. Riorden has several plants in different parts of the country and overseas with a corporate headquarters in San Jose California. TheRead MoreSupply Chain Strategy1576 Words   |  7 PagesSupply-Chain Management Supply-chain management consists of developing a strategy to organize, control, and motivate the resources involved in the flow of services and materials within the supply chain. A supply chain strategy, an essential aspect of supply chain management, seeks to design a firm’s supply chain to meet the competitive priorities of the firm’s operations strategy. 1 Supply Chain Strategy Across the Organization Supply chains must be managed to coordinate the inputsRead MoreZara Postponement Strategy1702 Words   |  7 Pageswith their supply chain operations to gain control of product variety proliferation. Zara is one of the most successful fast-fashion chains in the world, which is famous for its ability to keep itself up to date with fashion trends and the incredibly short time to introduce new products. In order to react quickly to fashion changes and consumer demand, Zara maintains extremely efficient supply chain operations. By properly designing the product structure and the manufacturing and supply chain process

Nineteenth Century Gender Roles Exposed in The Necklace...

In the early 1900s, men treated women as a piece of property. Once a woman married, the husband owned the woman’s land and money. Most men thought women were so fragile that they could not run their own lives. Women may not have liked it but they were forced to live this way The men were the head of the household and made all the decisions. The representation of The Necklace and The story of an hour represents gender roles as defined by the nineteenth century society guidelines . The The Story of an Hour was set in the late nineteenth century in the home of Louise Mallard.(Kate Chopin).It was written on April 19, 1894,by Kate Chopin. The theme Many also focus on women revolt against conformity, often against gender†¦show more content†¦She was among the first American authors to write truthfully about womens hidden lives, about womens sexuality, and about some of the complexities and contradictions in womens relationships with their husbands.( EmilyToth) According to Per Seyersted , he stated, Kate Chopin broke new ground in American literature. She was the first woman writer in her country to accept passion as a legitimate subject for serious, outspoken fiction. Revolting against tradition and authority; she had an uncompromising honesty and no trace of sensationalism, she undertook to give the unsparing truth about woman’s submerged life.( EmilyToth) She was a pioneer in the treatment of sexuality, of divorce, and of woman’s urge for an existential authenticity. ( EmilyToth) The Guy de Maupassants The Necklacestory was set in the Rue des Martyrs in Paris, France. The theme Mathildes fate; she is a martyr to false values and pride. (Emmert, Scott) According to Joachim Neugroschel she states his tales were marked by objectivity, hig hly controlled style, and sometimes by sheer comedy,usually they were built around simple episodes from everyday life, which revealed the hidden sides of people. (Robert Arnot) His imagination aims to represent the human being as imprisoned in a situation at once insupportable and inevitable.The spell of this grief and trouble exerts such a power upon the writer that he ends storiesShow MoreRelatedRastafarian79520 Words   |  319 PagesJamaican counter- culture that celebrates and sees redemption in Africa and rejects the European values that have oppressed a society. But prior to the advent of popular culture and especially the music recording business in the late twentieth century, its apparatus of cultural formation was controlled fully by the elite who, to a large extent, ran the educational apparatus and the economic system. But much of the country was beginning to question in earnest the structure of colonial society

Ethical Behavior And Morality Are Fluid - 847 Words

Ethical behavior and morality are fluid. As a community evolves to incorporate new comers and adapt to events around them, the perception of right and wrong changes and a new standard of behavior is accepted to integrate the new points of view and conduct of the community members. Some people may see this as an erosion of the core values of the community, however, often those changes strengthen the bonds that hold the community together by expanding their awareness of the wider world and increasing their understanding of the issues of the day. Over time ethical issues will arise that bring into question the actions or thought patterns of a group of people. Even within a community, people will judge those action based on their own preconceived notions of propriety and community accepted standards of behavior. As a business enter a new area, it is important â€Å"to develop ethical issue awareness; that is, to learn to identify which stakeholder issues contain an ethical component .† (Ferrell, Fraedrich, Ferrell, 2014, p. 85, paragraph 2). However, the management team most also create awareness of local common business practices and behavior that can go counter to established or legally mandated standards of behavior in the company’s home country, e. g., Foreign Corrupt Practices Act. With that said, it is important to point out that â€Å"only people can have responsibilities. A corporation is an artificial person and in this sense may have artificial responsibilities, butShow MoreRelatedThe Ethics Of An Ethical Leader822 Words   |  4 Pagesbeing, and roles in society influence morality by right and wrong, good and evil, or just and unjust actions. As a human relationship, leadership hallmarks power, influence, vision, obligation, and responsibility (Ciulla, 2003). 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Cadbury Free Essays

string(37) " coherent their motivational drives\." Chocolate Consumers Feeling Guilty For The Wrong Reasons†¦ STUDENT NAME: SANA SHROFF STUDENT ID NUMBER: 4069231 Table of Contents i. Introduction ii. Summary iii. We will write a custom essay sample on Cadbury or any similar topic only for you Order Now Objectives of research iv. Marketing and self-concept v. Motivational strategies vi. Cadbury and its decisions vii. Conclusions viii. Recommendations ix. references Introduction Cadbury has been upgrading its manufacturing facility in Australia since 2001 and has become one of the most popular confectionery brands and flavours in the world. Cadbury has a total of fifty per cent market share in the confectionary market, selling 50 % of the top 20 selling chocolate singles in the world. Cadbury is a market-oriented company, therefore its success relies on satisfying the needs and wants of its consumers. It is able to do so by constantly listening to its consumers and its ability of getting adapted to the constant changes in the environment. In response to these changes, Cadbury seeks to create new products, improve on its existing core brands and browse new ways to add value to those brands. SUMMARY The given case study recognizes the unethical practices used by Cadbury using palm oil instead of cocoa butter in one of their products to cut down on their expenses. This activity of Cadbury therefore left its consumers and other environmental organisations (WWF) attacked. It tried to gain back their consumers trust by their high profile announcements of using the fairtrade logo very shortly for the Dairy Milk Brand in key global markets. Due to the negative response of customers, Cadbury decided to get back to its Cocoa-Butter only formulae and apologized for non-environmental friendly decision made by them. This report illustrates that with corporate governance, ethical behaviour is an integral part of every business (referring to Cadbury in this case). It outlines the key features of the case study and majors out in the marketing/advertising aspect of Cadbury. It also outlines the relevance of self-concept to marketing and the connection between motivational strategies and consumer behaviour, with a brief conclusion on the case and separate recommendations for Cadbury. Unethical behaviour and lack of Corporate Social Responsibility may damage a firm’s reputation and make it less appealing to its stakeholders, whereas on the other hand, ethical behaviour and efficient corporate social responsibility can bring significant benefits to a business. OBJECTIVES OF RESEARCH Chocoholics: * NZ confectionery market including seasonal products: $490m * NZ chocolate market including seasonal products: $315m * NZ block chocolate market: $100m * NZ Easter egg market: $28m Source: Cadbury Chocolate is believed to be a stress buster , energizing brainwaves and decreasing your stress level because it contains ingredients that cause the brain to release endorphins(chemicals that make people feel better) serotonin(anti-depressant). This is why people hog on chocolates or other sweets when they are angry or depressed. Chocolates therefore act a relaxing notion beneficial to your health. Research shows that the use of chocolates is on the rise global production of cocoa climbing up to 2% each year, reaching approximately 3 million tonnes. An anarchistic study by psychology professor Paul Rozin discovered that chocolates are eaten because of its taste. People eat chocolates because of its taste and its flavour. The activation your body gets every time you eat a chocolate provides feeling to your taste buds makes you come back for it again and again. Marketing Self-Concept†¦ The principal marketing goal for large business organisations is to focus on the most profitable opportunities in global markets in their own product category and can take the form of quality or quantity or a mix of both. There is a simple logic behind gaining profit with value-by adapting the discernibility and volume in the global market, a business is at its best to provide its consumer with quality products accompanied by the best value for money. Another marketing aim is to provide innovation in products along with quality and price which will therefore help increase the volume of sales and market share. Innovation is an approach of being unique and different, an approach that every firm aims by developing their methods of conducting a business. This approach helps firms to stay ahead of the competition. It can be fulfilled by identifying the new opportunities, adapting to the new changes in the environment, assessing the market research information and eventually allocating resources to commercialise on those opportunities. A firm that can easily adapt itself to the changing business environment and the constant changes in its consumers’ perceptions, needs, wants and interests will be able to satisfy its consumers accurately with the most innovative products. The advancement of Cadbury’s Yowie in autralia elucidates these marketing strategies and provides a link between marketing and self-concept. This self-innovation by Cadbury has proven to be a successful product in children’s confectionery market in Australia. It even got voted as the best new confectionery product in the world in 1997 by the world’s grocery press. Yowie is a value for money, awakening and attracting chocolate product relating to a significant cause-the environment. This is how it exemplifies the innovation process from Cadbury of adding more value to a product in a socially fascinating way. This is how Cadbury has built its self-concept by providing its consumers with the benefits that they desire. Self-concept is significant for the study of consumer behaviour because most of the purchases made by the consumers are directly inclined by the image a particular firm has made of it. Marketers need to evaluate this approach of self-concept which will lead them to the development of more effective marketing programs. Compliance and consistency play an important role in establishing strong relations between self-concept, image of the firm and the final buying behaviour. Appropriate research, analysis and evaluation of the factors affecting the self-concept and their effects on consumer purchasing behaviour will provide more effective market strategic planning. Motivational Strategies The research done for this project shows that consumers do not evaluate the products very accurately precisely which therefore makes it difficult for marketers to coherent their motivational drives. You read "Cadbury" in category "Papers" Consumer buying behaviour depends vastly on the exchange between the inner self and outer urge. Decisions made in the market are influenced by moral values, social relationships, cultural adherence environmental conditions. We will now extend the list of ways for promotional strategies. there are various strategies used to attract consumers towards the brand and its products. Every consumer segment has its own individual motivation behind buying a particular product. The marketers therefore need to identify and isolate those strategies and perform their promotional activities. This makes it easier to target products and advertising in a more meaningful way to increase consumption. Referring to the given case, the food managers have also paid attention to two types of strategies to resolve motivational conflicts: * Maslow’s Hierarchy Of Needs * McGuire’s Psychological Motivations. These requirements play a significant role in predominance of consumer behaviour. Motivational conflict is an approach that deals with the colliding motivational drives of the consumers. Therefore here the product is used as a solution to such collision of drives. Maslow’s strategy has already been briefly examined in the given case, therefore we skip to McGuire’s Psychological Motivations. It is a classification system that organizes theories of motives into 16 categories which helps marketers to detach motives likely to be involved in various consumption situations. THE DIVISIONS OF CATEGORIES ARE: * Cognitive Preservation Motives: Identifies whether the brand has been performing well consistently. a. Need for Consistency b. Need for Attribution c. Need to categorize d. Need for objectification * Cognitive Growth Motives Includes self-control, variety, and difference of products and achievement of desires. a. Need for Autonomy b. Need for Stimulation c. Teleological Need d. Utilitarian Need * Affective Preservation Motives To reduce stress, express self-identity to others, protection of ego and need of reward. a. Need for Tension Reduction b. Need for Expression c. Need for Ego Defence d. Need for Reinforcement * Affective Growth Motives To increase self-esteem and develop mutually satisfying relationships with others. a. Need for Assertion b. Need for Affiliation c. Need for Identification d. Need for Modelling. According to McGuire ,these divisions would help to resolve the motivational conflicts of consumer buying a Cadbury. Cadbury and its Decisions†¦ Eventually, coming to one of the major hurdles of the case study i. e. , Cadbury using palm oil in its dairy milk product. Cadbury being a large family-owned business is the giant of New Zealand chocolate manufacturing and the 4th largest confectionery business in the world. Therefor it becomes the first of all brands to catch the attention of the general public. Consumers not only have high expectations out of Cadbury but they even enjoy Cadbury’s nature of reciprocating focus mainly on its consumers. But due to the flash of the palm oil incident, customers stopped buying chocolates in droves and The company lost its title of â€Å"New Zealand’s most trusted brand. Cadbury taking the decision of trimming its chocolate block sizes by 50g and replacing the expensive ingredient called cocoa butter by the environmentally perplexed and tremendously cheap PALM OIL as a cost cutting strategy which was aspired to be a smart response to the on-going global recession but foolishly turned out to be a public relations hazard. As for the very first time, Cadbury did not target its consumers in this decision-making process and focused only on their own costs and profit, not its effectiveness. Palm oil is a pugnacious constituent and is one of the principal reasons for global warming and accelerated habitat extermination leading to the deaths of orange-tans in vast numbers and is also considered to be the â€Å"single biggest threat for the survival of orang-utans in the wild†. Abundant amount of the oil comes from the land where existing rainforests have been lacerated and conflagrated just to make way for Palm oil plantations. Consumers got even more excited on Cadbury’s use of palm oil even though there are so many manufacturers out there using palm oil in their products because they had blind trust over Cadbury, it inheriting its brand loyalty since so many years and suddenly they hear in the news next morning that the market leader of the confectionery industry †¦having the largest market share of all†¦the role model for all beginner manufacturers has set the wrong example and followed a non-eco-friendly practice of using palm oil instead of its traditional cocoa butter just to cut down on its raw materials expenditure. This is why Cadbury lost its consumer loyalty all of a sudden. Conclusion Cadbury finally lost against consumer pressure and announced that it has decided to go back to cocoa butter instead of the environmentally harmful palm oil. Cadbury New Zealand managing director Matthew Oldham said he was â€Å"really sorry† and that the decision was in direct response to consumer feedback, including hundreds of letters and emails. Therefore proving that Cadbury can never let down its consumers to make profit and that it is surely a market-oriented firm. Members of the nearly 3500-strong Facebook group ‘Take palm oil out of Cadbury chocolate bars’ were jubilant at this news. Auckland Zoo director Jonathan Wilcken also congratulated Cadbury on their decision. Recommendations Cadbury needs to have more diversity in its product portfolio and use its profits in the needed areas of the business, for example-R;D, rather than depending only on its confectionery and beverage market. According to today’s lifestyle, due to rising obesity, more than half of the world has become diet conscious and is obsessed with healthy food and calories counting. Thus this is a threat for Cadbury affecting the demand for its existing core brands. New markets are an opportunity for Cadbury. In countries like China and India, where population is reaching the peak giving rise to consumer wealth and spending power, demand for confectionery products will also increase. REFERENCES * INTERNET * ARTICLES * NEWPAPERS * Peter Stimpson and Alastair Farquharson Cambridge International AS and A Level second edition. * Cambridge international IG business Coursebook. How to cite Cadbury, Papers Cadbury Free Essays ANALYSIS ON CADBURY’S CORPORATE COMMUNICATION PRACTICE 1. 0Introduction The Cadbury story is a fascinating study of industrial and social development, covering well over a century and a half. It shows how a small family business developed into an international company combining the most sophisticated technology with the highest standards of quality, technical skills and innovation. We will write a custom essay sample on Cadbury or any similar topic only for you Order Now (http://www. studymode. com/essays/Cadbury-527696. html) 2. 0Company Overview The Cadbury’s company began life in a modest grocer’s in the UK in the 1820s by Quaker, John Cadbury. The most popular item that he sold was cocoa, which made Mr Cadbury make chocolate. The success of this enterprise led John Cadbury and brother, called Benjamin, to form the Cadbury Brothers business, and in the 1850s they were awarded a Royal Warrant as producers for Queen Victoria, an accolade that the company still holds for the monarchy today. John Cadbury’s sons Richard and George took over the company in the 1860s, and five years later introduced a new way of pressing cocoa butter to form the essence of cocoa. They introduced a variety of different chocolates and began, for the first time to sell assortments in boxes that had attractive designs and pictures depicted on them. In 1905, the now iconic Cadbury’s Dairy Milk was launched, which is now the company’s flagship product. (http://www. blurtit. com/q4118850. html) 3. 0Mission and vision statement (http://www. studymode. com/essays/Cadbury-Schweppes-Versus-Coke-1151857. html) Company Background: Mission Statement: Our Core Purpose is: Working together to create brands people love. Vision Statement: Cadbury Schweppes is committed to growing responsibly. We believe responsible business comes from listening and learning, and having in place a clear CSR vision and strategy. It also comes from having the processes and systems to follow through and an embedded commitment to living our values. 4. 0Core Values Values: ? Clear Objectives ? Responsibility ? Openness and Integrity ? Quality ? Committed People ? Competitive Ability Simple Organisation ? Taking Advantage of Change These values are summarised in the behaviours they engender in our colleagues namely: ? Accountability ? Aggressiveness ? Adaptability 5. 0Logo 6. 0Colours The renowned name ‘Cadbury’ and symbolic purple are manifestation of high-quality sweetmeat according to mindset of the consumers. 7. 0Corporate communication based on type of stakeholders There are two types of -internal Employee engagement -external Website Broc ures Promo 8. 0Recognition 9. 0Crisis How to cite Cadbury, Papers

It Is Okay to Pretend free essay sample

Annejelica Joyce Tan Pretending is okay Life is full of choices, full of situations. Where sometimes all our way to run away is by pretending. Pretending is one way of escaping. People tend to pretend when they are trapped in two situation and they need to pretend to escape. Pretending is also one way not to hurt people. For example: there are instances that in a family that the father does not love her wife anymore. But they have their children and he wants to remain with his family because of his obligation as a father so what will happen is that he will pretend as if he is still in love with her wife. will writing service hastings In some point it is wrong but all he wants is his children will grow up with a complete family and he does not want to break his family. With this there is a big chance that by pretending there will be a possibility that he will fall in love again with his wife. We will write a custom essay sample on It Is Okay to Pretend or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yes he is wrong, he is being stupid but because he loves his children all he what is to save his family and he sacrifice his happiness just to continue his family and try his best to communicate well with his wife and try if their relationship can prolong. In the second scenario, you saw a man being stabbed by a snatcher and you want to help the person but because of your fear you pretend that you do not see the crime and when the snatcher run away and the guy died the policeman ask you if you know what happened in the said crime but you denied. You denied so meaning to say you pretend! You pretend that as if nothing happened. But why? Why he needs to pretend if he can say the truth. Simply because you do not what to be involve with the scene because you are afraid that the snatcher might come after you. In this kind of situation you are only thinking of your own safety. It is better to take your mouth shut than sacrificing your life. Pretending is okay especially if it’s for your own good and good of others. Sometimes in friendship, you have a friend and there is one attitude that you do not want to her. Meaning to say there is a problem but you that your friend will be angry you will say that problem. Here you have no choice but to pretend as if nothing is wrong because you do not want to hurt the feelings of your friend. The most painful part is that she might ignore you and would not listen to your side. Also there is a scenario that you are not in place to speak out. For instance, you have your best friend and she has a boyfriend. You found out that her boy friend is lying to her. Here you do not have the right to tell what you know because you are out of their lives. Even you want to tell to your friend you cannot tell because you not in the position to speak out. You would not know what will be the reaction of your best friend if you tell her what you know. And some situation you will be the one who will be like the dark angel. Instead of she will believe in you she will probably ignore your presence and would not listen to you. In this point you will think of your relationship with your best friend. And you would not mind what happen and just ignore what just happened. And you will just let your best friend figure out by herself. Sometimes telling the truth will hurt others people feeling. And you do not want that to happen. Sometimes people are force to pretend because they want to belong in a group. In reality especially in high school for you to have a group sometimes you choose to pretend and be like them. You forgot that you have your own personality because all you think is to belong with them. Sometimes pretending is a way to give lesson or to test a person. Pretending is also a way to let the people know what you feel. This situation happens in a family. Some parents pretend that they are angry to their children to make a lesson or to teach their children a lesson. They pretend as if they are teenager that they want you to follow what they want you to do. Also, why people tend to pretend that they are sick or something happen to them? They pretend because they know that this is the only way for them to be distinguished and notice. This people seek for attention. Pretending here is not bad because this is just one of their ways. It is okay to pretend especially when you know you it is for the own good and you think of others feeling. In some point people really do not think if it’s right or wrong instead they are more focus on the situation and effect of their action. Relationship is more important to them. Relationship with their friends, family and in the society. They can pretend for the sake of relationship. Sometimes you do not have choice but to pretend or else you might take your life in dangerous. Pretending is okay especially if you are just thinking of yourself and others. Pretending helps people to be recognized in their society. Pretending hides the true feeling of a person. And I think most of the people really pretend. And nothing wrongs with it.